Sony today announced the next variant of the popular premium compact variety, the Sony RX100 III or Mark 3.
Advertised as a possible replacement for an interchangeable lens camera the RX100 Mark 3 is a step upward from the RX100 II and RX100 which will remain on sale. This is an improvement to the range as opposed to a replacement.
One of many chief differences between the RX100 III and its sibs is the inclusion of a built in, pop up OLED electronic viewfinder. Besides this the RX100 III will include a fast 24-70mm broad zoom range with a F2.8 maximum aperture and a 20.1 megapixel resolution sensor. Other improvements include a more display with more tilt and that can turn 180 degrees – for when camera phone selfies merely won’t do.
Interestingly, despite the add-ons the RX100 III manages to remain compact. It is merely 2.7mm thicker than the Mark 2 and only 9g more significant; all other measurements remain the same.
The RX100 III will come with Sony’s BIONZ X image processing engine that is the chip found on the striking Sony a7R. Sony asserts this is three times quicker than the BIONZ chip on the RX100 II and allows for quicker continuous shooting.
Sony has also updated the video shooting capability of the RX100 III. Able to use both the AVCHD and XAVC S format, it can shoot video with full pixel readout and 50Mbps bit rate. High 120p framerate shooting is also included.
Being able to readily connect your camera with your phone and tablet computer wirelessly has become a attribute that consumers request more and more according to Sony. To accommodate this Wi-Fi and NFC have been added to the RX100 III that will work with a package of PlayMemories phone programs.
Despite questioning Sony would not supply a release date or price for the RX100 III.
Check out the official story released here: Sony DSC-RX100M III Cyber-shot Digital Still Camera