If you’ve ever purchased traffic before, you know just how difficult it can be to compare all your buying options. Before running an advertising campaign, you may need to enter lots of pertinent information, from the keywords you want to target, to your niche market. You may even be required to install tracking pixels on your site, provide your own ad-copy, choose your demographics, and make other selections. Even if you knew exactly how to configure the perfect advertising campaign, you probably aren’t capitalizing on one very important factor: the power of leverage through co-op advertising. Wholesale bulk retailers like Costco and Sam’s Club have become extremely popular over the years because of their ability to sell goods in bulk. So basically, in exchange for buying those 5 ketchup bottles in a single package, the price you are paying per bottle is cheaper than if you had bought it at the grocery store.
What’s An Advertising Co-Op?
Advertising co-ops, or cooperatives, work in a similar way. When you purchase co-op traffic for, say the Internet marketing or make money online niche, you are pooling your money together with other marketers who will be promoting similar offers, in order to reduce your cost-per-click to your site. Using a traffic co-op is incredibly simple, even for the newest of marketers. It’s as simple as providing the co-op with your website tracking link (it’s always recommended to use a quality tracking system like trck.me so you can verify the clicks you’ve purchased) and then deciding on the number of ad blocks, or slots, that you want. You will only be paying for a predetermined amount of clicks to your landing page or squeeze/capture page. Once all the ad slots are filled up, which can sometimes take up to 2 or 3 weeks, the co-op will put all the individual links on a single rotating link and purchase the traffic from the publisher(s). A good co-op will have traffic flowing fast and hard and your tracking system may show clicks coming from email and other domains. Some domains will be masked to prevent you from seeing any coveted/proprietary sources.
Choose Your Co-Op Wisely
Just like anything in the online business world, it’s always important to do your due diligence and use a co-op that has a track record for providing a quality service. Social proof by way of positive testimonials that include names and contact information can help you make an informed decision and ensure you are dealing with a reputable company. Enter Traffic Genie Co-Op. Traffic Genie Marketing has been in business since October 2013 and has been running quality high-end converting traffic to offers in the make money online niche including Empower Network, Big Idea Mastermind, Auto Recruiting Platform, Quanta, My Fun Life, and many other business opportunities and affiliate offers. If you need to buy website traffic for your IM/MMO business, make sure to visit the Traffic Genie Marketing site at http://www.trafficgenie.org. TG also has an active Facebook group setup at https://facebook.com/trafficgenie. Feel free to ask your questions in the group and strike up conversations with fellow marketers to help strengthen your network. If you’ve been in marketing for more than a few days, you already know that all traffic sources are not created equally. Generally speaking, you will get what you pay for as long as you are dealing with a reputable vendor. Whatever you do though, don’t underestimate the need to extensively test various traffic sources. Your ultimate goal is to build a strong list of buyer leads that will convert into sales with the proper follow-up process. The truth is that it’s unreasonable to expect a positive return on your investment immediately after running any advertising campaign until you have exhaustively and relentlessly tested the strength of your offers, sales funnels, follow-ups, and traffic sources. Once you have all of these pieces in place, are you ready to buy website traffic. Good luck and happy marketing! Matt McGivern Co-Owner, Traffic Genie Marketing
Once you’ve bought your traffic, if you are after generating leads, you will have to have an effective follow-up campaign in place to generate sales. Have a look at a new revolutionary lead generating method that is on a path to overtake email marketing: SMS Marketing.